“A picture is worth a thousand words.”
Whoever decided this was true definitely was in marketing. Markers use pictures for everything because they grab the viewer’s attention and help the viewer retain and remember the campaign, ad, etc. However, the switch from print marketing to digital marketing has affected how and when pictures are used. So where does that leave print marketing? It is dead? How can it still be used effectively?
Print media is certainly not dead, and it is still incredibly valuable in marketing. To prove my point, I am going to speak about an internship I had this summer with Lingraphica, a company that makes speech generating devices (SGDs) and provides teletherapy for persons with speech and language impairments. As their marketing intern, I realized just how important print advertising and marketing are. Since the company’s target audience is adults in their 60s, 70s, and 80s (their devices are not meant for a child’s cognitive process), print reaches a much larger group of people than digital. The people who would want and need their product are still reading newspapers, magazines, and bus ads. Digital marketing and social media are effective strategies to a certain extent, but print opens up a whole new avenue for them.
So since print marketing is certainly not dead, how can it be used effectively?
The answer: Infographics. Infographics are all the rage now. They are perfect because they can be used for print or digital. Since their popularity is growing, there are all kinds of websites that make it very easy for you to create your own infographic, like Piktochart. Infographics are such a useful tool in print media for three reasons: they entice, engage, and empower the viewer. Typically, they have bright colors, interesting titles, and unique fonts that are all used to entice someone and encourage them to dig deeper to find the content of the graphic. Once enticed, the reader is engaged by the content. Typically, infographics have some kind of statistics or charts with information relevant to the reader. This will engage them as they read and learn from your content. Finally, the person can put down your ad and walk away empowered. Now they have all this new and useful information that they can tell their friends. They have learned something. They have been improved by your infographic.
Leaving a person empowered by your content, whether in print of digital, will ultimately help your brand because rather than constantly taking from your audience, you are giving back to them. Infographics are an excellent strategy for this and they are especially effective in print media. To give you an idea of what I mean, I have included a lovely infographic explaining the use of infographics. I hope it entices, engages, and empowers you!
This post is from my professional blog, EntertainingMarie.wordpress.com! Please go check it out to read more about marketing, event planning, and more!